With this License, this software is non-free as in Freedom.
The only reason this is "nonfree" is that the code is licensed under a noncommercial license, so please be more specific, especially if you think that the "issue is not about price".
GPL license is "to make sure the software is free for all its users".
So this limits freedom of prorammers to repackage and resail this software.
It limits the freedom of "programmers" to milk it, that much is true.